About
Principal
I run digital marketing for healthcare organizations — health systems, specialty groups, and the companies building alongside them. The work is growth, but the constraints are healthcare's: real patients, regulated channels, and a compliance review that gets a vote.
Most engagements start the same way. There is spend going out and a fuzzy sense of what comes back. I make that legible, then make it better. Currently taking on new engagements.
What I do
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Acquisition Paid media, search, service line growth
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Analytics Attribution, tracking, cost per patient
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Content & SEO Findability for the way patients search
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Compliance HIPAA-safe martech and measurement
Project or retainer basis
Experience
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MedVet Emergency & specialty veterinary care
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Cortica Autism care
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Circulo Health Home health & Medicaid MCO
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OppGen Marketing Portfolio of healthcare clients
Get in touch
I work on a project or retainer basis, depending on whether you need a defined piece of work or an ongoing hand on the wheel. The best first step is a short email describing the problem — not the solution. I read everything and reply within a couple of days.